Branding

Starbucks Hiding Secret Coffee Stores

The worldwide coffee company Starbucks have announced that they are changing one of their stores to stock, alongside the coffee and tea, beer and wine. The store that they are trialing the idea on is one of their current stores that’s based in Seattle. However, their range of drinks on the menu isn’t the only change happening, Starbucks are also taking down their iconic company logo design from the shop front.

You also won’t find their logo on any of the products for sale.

$200,000 For A Logo for Melbourne

Places like New York, Paris and London don’t really need to brand themselves, although they do, simply the name is very popular and brings in the visitors. However, for a place like Melbourne, the city may be well known in Australia, internationally, the city gets forgotten behind Sydney.

  
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