Most people will know that businesses will spend a fortune on company logos to try and improve business, but does a city really need a logo? Melbourne City Council has recently announced their brand new city logo design. The new logo for the city features a big letter M and has been designed in a number of colours and styles.The design itself was created by the American branding company Landor.

Landor is one of the biggest branding companies in the world and they have worked with some huge clients that include Bmi, BP, Disney, Evian, FedEx, Kelloggs, LG, Nestle, Samsung and Volvo, just to name a few. One of their latest clients was Coca-Cola where they re-designed their logo for the 100th anniversary.

Many people will find this new logo as a good change as the last logo which featured a leaf didn’t really do anything for the city. However, this logo is being used to make the city look more modern for tourists. Although many people will welcome this new logo, there are many against it, because just like the London 2012 logo, it’s been questioned over value for money.

The Melbourne City mayor recently announced that the research and sample logos for the design cost $91,000 and the costs for the final design reached just a bit off $150,000. These costs bring the cost of the creation in at $240,000, alright if you have the spare cash I suppose.

According to the mayor, the costs of the new logo will be saved in the next few years as the leaf logo is phased out.

The reason why the city council decided for a re-design was because they want to try and improve the image of the city and make it more known worldwide. Also, by modernising the look of the city they hope that it will bring in more tourists and therefore more money. You wouldn’t think that a massive city like Melbourne would have problems, however, they don’t bring in the numbers that bigger cities do.

Places like New York, Paris and London don’t really need to brand themselves, although they do, simply the name is very popular and brings in the visitors. However, for a place like Melbourne, the city may be well known in Australia, internationally, the city gets forgotten behind Sydney.

Hopefully this new logo really will pay off otherwise they could have alot of criticism as the general public realise that the $200,000 investment isn’t paying off.

If you're new here, don't forget to subscribe to my RSS feed to stay updated and get new product reviews.

Filed under: Branding

Like this post? Subscribe to my RSS feed and get loads more!