Google have always been the ultimate force when it comes to search, the company itself has literally earned billions of pounds in revenue.

No other search engine has really been able to come close to Google simply because of the technology and market share that the company have. But that could all be changing soon as the announcement that Bing owned by Microsoft will be buying out Yahoo, the second largest search engine in the world.

But how could this merger change SEO? Let us take a quick prediction. We all know that Yahoo are so much more better at analysing link patterns and citations then Microsoft are. So what this unification will do is grant Microsoft to have admittance to Yahoos technology and algo. Bing will basically power all of the Yahoo search results in the future. But until Bing enforce Yahoos engineering science where will that leave a lot of businesses and SEOs?

Well we all know that Bings search results are not very proficient. So what could potentially happen is that a lot of traffic that comes from Yahoo could be wiped out in quick session, giving unknown sites that additional piece of coverage.

But I believe that once the Bing has Yahoos technology in place and both companies come up with new technology then Google should be getting very scared. I mean Yahoo really do have brains behind their engine and with the money that Microsoft have the joint company will be able to push forwards. And now is exactly the best time to do so as Google seem to be interested in other markets such as creating operating systems, and some of their search results do seem bad.

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