Here are 6 very common bum marketing mistakes that almost everyone has made or is still making.  Take look and see if any of these problems are holding you back.

1.  Using Clickbank and Clickbank Alone For Bum Marketing

By limiting yourself to clickbank to find products for you to promote, you can quickly fall into a few problems.

The most obvious problem is that Clickbank can and will crash.  Although this is not a common occurance, it does happen.

A decent percentage of the products on Clickbank are just plain junk.  If you are promoting products that you have not purchased on your own, you do not know how good they really are.  While you should always purchase products before promoting them, it just isn’t always possible.  So keep a wary eye, because some products are just junk.

Clickbank is primarily Ebooks.  Granted there is some software and video collections, as well as memberhips – Clickbank is primarily ebooks.  Ebooks may not be what your customer base really wants.  Never let Clickbank determine the products that need to attract your customers.

2.  One and Done Bum Marketing

Make sure that you balance your promotions between one time sales and recurring or residual income such as monthly memberships.  This will allow you to have a base income plus additional one time purchases.  If you rely soley on one time purchases, you need to make sales consistently to have a stable level of income.

3.  Only Creating Content for Others While Bum Marketing

Article directories are great, but they cannot be your only source of advertising.  By only submitting content to article directories, you are essentially creating free content for others.  The directories make advertising money off of your efforts and others are using it for ezines and making money off of your efforts as well.

Using free blogs like blogger or blogspot can lead to destruction without a moments notice.  Your site can be shut down and your content will disapear if it is considered to be spammy or “affiliate link” heavy.  If this would happen to you, what you do?  All of your articles are pointed towards a website that you no longer own!

4.  Not Creating Your Own Products While Bum Marketing

Although you may not want to create your own products right away, you need to plan it into your future.  Why should you go through life making 50% per sale instead of 100% per sale?

5.   Distracting Resource Boxes With Your Bum Marketing Articles

Make sure that your resource box is largely focussed on the product and not you.  They have read the article and have an idea of what you represent, so focus them onto the product.  You make money when they buy the product, not when they think you are a great person.

6.  Poor Keyword Research While Bum Marketing

For some reason, people are still insistent on using outdated keyword tools like Overture.  Overture is essentially dead, even Yahoo says it, so why are so many people still using it to do their keyword research.  While Googles tool isn’t perfect, it is free and tells you the basic information that you need to know in order to make informed keyword decisions.

If you are serious about bum marketing, then you need to make sure that your work is efficient.  Here is a Great Tool that allows you to easily minimize your effort per article and maximize your returns.

Filed under: Article Marketing - Bum Marketing

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